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Promote Your Business With Us
Your Business Depends on Customers
Increasing your customer reach and brand awareness is easy. Advertise your business in one of our affordable publications to increase your brand exposure. Being family owned for over 55+ years, we understand the needs of small businesses with regard to cost and exposure, striving to reach a targeted number of potential customers with custom advertising for each business.
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Print advertising is an excellent way to advertise your business on the go.
Target Your Advertising
Our advertising professionals tailor custom ads to fit your advertising needs and budget. Let us increase your exposure and reach prospective new customers on a continuous basis by placing your promotional message where it will have real impact.
Coastal Publications, family-owned for over 55+ years, is here to help you build your business. Get in touch to see all our publications, affordable advertising rates, and services to jump start your business and get the exposure you deserve today!
What Are You Waiting For?
Target Your Business at our Trade Shows
There are many ways in which you can promote and advertise your brand. Participating in trade shows is one function that is a particularly effective method of promoting your business.
Our shows have exhibiting opportunities to promote your business, your brand, and your products and services. They are also a great way to interact and engage face-to-face with current and potential customers. Attendees of trade shows have a genuine interest in the products and services on display. Why else would they attend such an event? Use this opportunity to gain valuable sales leads by effectively marketing at trade shows.
Tips to Market Your Business Effectively at Trade Shows
Attention. Attract attendees to your booth through banners, banner stands, giveaways, contests or prize drawings, literature, and interactive elements such as touch screens to gather customer information, demostrate a product. Choose a unique theme for your booth and make it interesting, fun, and engaging. Key sales and marketing messages, eye-catching signage, informative literature, appealing giveaways, and engaging elements will generate a higher volume of booth traffic.
Registration. Once you have decided which shows to participate in, register as early as possible.
Objectives. Set objectives for yourself and for your trade show booth staff. Create a list of objectives in order of their importance. Staff discussions should yield methods of achieving those objectives and help everyone to focus on achieving the most important ones.
Publicity. Advertise your attendance at the trade show through a direct mail piece to confirmed attendees (or a targeted list drawn from the list of confirmed attendees); and announce it on your website, through email campaigns, in newsletters, on your blog, through social media sites, and in email signatures. If you plan to hold a contest or prize drawing to attract more people to your booth, be sure to advertise that too. Let everyone know where your booth will be located so they can find you easily.
Contests. A contest or prize drawing is a great way to attract people to your booth. When advertising your attendance at the trade show, ask attendees to visit your booth to complete a leads qualification survey and be entered into the contest or prize drawing. Choose a prize that relates to your business, products, or services; or a prize that has broad appeal to your current and potential customers. This is a great way to gain prospective customers. Follow-up with all contacts shortly following the trade show.
Preparation. Be sure to bring a good amount of supplies to the trade show so you do not run out of important literature, brochures, business cards, and giveaways. Additionally, generate enthusiasm with all staff that will be representing your company at your booth. Make sure they are knowledgeable about the company, current and new products and services so they can carry on an intelligent conversation with prospective customers. Encourage them to interact and engage with attendees, gather contact information with the leads and visit competitor booths.